I am a huge fan of your work to push an open manifesto scheme. I do think our political system needs “Something New” in order for it to remain relevant.
But I do not think you are taking the right steps to get there.
Firstly, your website is atrocious. It isn’t inspiring and it is quite clunky and outdated. The openness of the manifesto and the ease of navigation is fine - most political parties do not have such clear access. However, the design - especially the large globe full of colours - looks unappealing to prospective members. It doesn’t seem inviting enough. I think for such a bold idea the website needs to seem bold! Needs to have a clear message from the get-go about how you can mould and create policies, it’s an exciting message that can be shown through colours and shapes. It is also a scary prospect for many, they do not like to have the power to make these decisions, that’s why visiting a plain black/white website with far too much text and bleak images does not inspire use and creation. The fact you offer locally tuned policies that most websites wouldn’t feature is great, but there isn’t enough focus on what you can do for a local ward. How exactly can that benefit people? Needs to be clearer.
Secondly, your brand image could do with a rethink. I get the symbolism of going against the grain using plain colours and not having a main logo. But did you ask TUSC if you could use their logo design? It’s important to note to many voters black is not a welcoming colour - symbolising anarchy rather than the ability to create your own politics.
Thirdly, where’s your campaigning? As a party you’re putting national candidates up for General Elections but there’s no sign throughout the year of what they’re actually doing - sure you have a news page but where’s all the hard work STN is doing? If they are doing anything at all? Even when not in Government it is important for a political party to showcase and lobby what the public want, you of all parties should understand this - your manifesto can be built by the people! You’re in a unique position to not only showcase what you’re doing but also put a firm message in that what you’re doing is FOR the people.
So far this seems like an idea, not a political party and we need to work together to make it a success. It needs fine-tuning - more focus all year round and a re-think of the visual style throughout the website. It needs to be inviting to the electorate instead of looking like every other second rate party. The fact people can’t even join as members is astonishing?
Any feedback on what I really believe is wrong with this party at the moment? Too much focus in all the wrong places, too little input from leadership and candidates seem too focused on the elections.
PS How can you be expected to win a seat in an election when nobody knows who you are on the ground? Needs a big rethink.
Good concept; bad execution… So far!
This could be your chance to snatch all the lost Labour voters - don’t lose this change and make your mark!