As we’re fielding candidates in the General Election, we get the benefit of a free delivery by Royal Mail (RM) to households in the constituencies we’re standing in. I’ve been through their candidate mail guide to check what we need to do and by when.
Below is the important information. I’ll be packaging this up into Trello cards for the boards I (will be) working on with @geeksareforlife to make sure each candidate knows what needs doing.
I’ll be phoning RM on Tuesday to ask some questions and make sure they’re aware of us. I’m hoping I can help by doing as much of the communication with them as possible so individual candidates can focus their efforts on the local bits.
We need to make sure we get this right, as it’s going to be an important part of our campaign. Here’s what I’m thinking in terms of the aims of the mailing:
- Raise awareness
- Communicate main policies
- Promote crowd funding campaign (note that the guidance on free mailings states, “requests for party funds or party membership must be related to support in the election only”)
- Recruit volunteers
We are allowed to do addressed or unaddressed. I suggest we keep things simple and do an unaddressed leaflet. We can keep the same format as the leaflets for the county council elections, with some adjustments to the copy.
I’ll be phoning RM on Tuesday to ask if we need to use envelopes or not, because that’s not clear.
@KevinK Can you confirm if you’re okay to work on designing the mailing please?
Tasks and deadlines
Deadlines marked with an asterisk (
*) are deadlines I’ve made up. They may be changeable, but aim to make sure we’re giving ourselves breathing time.
- Fri 5th May*: Confirm artwork.
- Thu 10th May*: Obtain declaration from the Returning Officer to “pay” for the mailing before the notice of poll (required before 11th May).
- Thu 12th May*: Confirm candidates with RM.
- Thu 12th May*: Send artwork to RM for review.
- Tue, 23rd May: Complete EL1 form.
- Tue, 23rd May: Inform RM Election Manager that artwork is approved.
- Mon, 29th May: Deliver mailings to RM
Specifications for mailings
- 60g or under in weight.
- The same size and weight – between 140-240mm in length, 90-164mm in width and no thicker than 5mm.
- Single sheet if unfolded.
- Either single or multi-sheet if folded, but they must retain their presented format.
- “Election Communication” must be printed on the front of the envelope in at least 10 points font size.
- Constituency, candidate name and/or Party name on the front of the artwork in at least 10 points font size.
- Printer’s and Promoter’s details on the face of the artwork (name, full address and postcode for each).
Preparing the mailing
We need to;
- Bundle into groups of 100 or less.
- Securely (single or double) banded.
- Be packaged separately for individual delivery offices.
- Weigh 11kg or less if bundles are in boxes or bags.
- Each box or bag must be labelled with:
- Drop Off Point
- Constituency name
- Delivery Office name
- Outward Postcode
- Total Constituency volume
- Political Party or Candidate name
- Box Number (x of x e.g. 2 of 5)
- Box Quantity
- An EL1 Certificate of Posting form must be completed for every artwork checking code issued and accompany the appropriate mailing.