(more to come)
Direct Facebook engagement was successful. In Lichfield elections, Phil did a post of his face and a link to the site, and boosted it in the area. Got comments, and there was good engagement in the responses. In Horsham, the town Facebook page hosted a Q&A thread at our prompting, which was really successful. We made sure to respond to everything quickly, and to post links to manifesto sections wherever possible.
Feedback from voters
People respect candidates that make an effort, whether online or through leaflets. Had emails from people thanking us for actually sending out leaflets “when nobody else had bothered”.
Lots of respect for the position on not having party whips etc, and for trying to properly represent people.
There is an appetite out there for new ways of doing things.
Low-fi selfie video (as James did in Horsham) went across well. Was received as genuine. Natural approach works.
Leaflet grabbed attention quite well (better than last time) though some people said “this is still politics” of course.
Getting people to come to meetings - go where they are, don’t get them to come to you.
Twitter ads are a waste of time. Facebook more effective for the right content. (@philipjohn to write up how he did Facebook content as a bit of a strategy guide).
Team working & division of labour
Candidate onboarding & support