The website is always making incremental improvements, but it still needs to be a lot better. There are too many words on the front page, and no simple calls to action.
I figure there should be a single powerful tagline, and then obvious calls to the major actions. But, what is the major action? Every time I think about it, it’s different. Is it to join the discussions? Is it to edit the manifesto? Is it to make a donation? Join the mailing list?
We could do with modeling the user experience flow of the whole thing really. How do people want to engage?